Things to Doin San Francisco
Few cities offer the variety of world-class experiences that are possible in San Francisco. Get inspired and start getting excited about your next visit to the City by the Bay.
There's no shortage of great things to experience in San Francisco: breathtaking scenery, outstanding restaurants, inspiring culture, and iconic sights you can't find anywhere else. After all, we're the only city in the world with cable cars, an orange bridge, and a floating prison, among other cool things. And who could forget our unique annual events? Whether it be food festivals, parades, outdoor concerts, or even the world's oldest, wackiest foot race, there will be something interesting happening in San Francisco no matter when you visit.
Start exploring! We can’t wait to welcome you.
Enter to Win Two 3-Day Passes to Outside Lands 2025
Live music, local eats, unforgettable memories. ENTER NOW!
Learn More
How to Experience Stern Grove's 2025 Summer Concert Series
It's a singular San Francisco summer tradition: the Stern Grove concert series. Amazing artists, beautiful scenery, and best of all, it's free!
Learn More
San Francisco Festivals and Events in July
Explore events in San Francisco this July! Listen to the Filmore Jazz Fest, run in the SF Marathon, and strap on your leather for Up Your Alley.
Explore
Attractions
Family attractions, iconic sights, historic landmarks—there's so much to see and do in San Francisco. Start building your bucket list here.
Learn More
Events
From music festivals to cultural events, there's always something new and exciting happening in San Francisco.
Learn More
Arts & Culture
San Francisco is a city of inspiration. You can see it all around you, in whichever neighborhoods you visit.
Learn More
Black Experiences
A trip to San Francisco is not complete without experiencing the vibrant and deep-rooted African American community that has helped make this city one of the most popular in the United States.
Learn More
Nightlife
Culture and cocktails, a DJ twin spin or a jazz solo — nighttime is the right time to discover that there’s a fresh approach to everything here when it comes to new ways to have fun.
Learn More
Outdoors
From our green parks and beautiful beaches to the vast wilderness beyond the bridge, the City offers fresh air and inspiration at every turn.
Learn More
Shopping
Leave some room in your luggage for all the shopping you’ll do. From “made in San Francisco” souvenirs to trendy threads from top fashion houses, San Francisco has something for everyone.
Learn More
Tours
Take a tour of San Francisco's highlights. You can do it by bus, by boat, on foot or even in a VW bus.
Learn More
Iconic
San Francisco
From the fog rolling under the Golden Gate Bridge to America’s only moving National Historic Landmark, San Francisco is home to some of the most iconic attractions in the world. Find out everything you need to know about the city's most iconic sites.
Explore All Icons
The Golden Gate Bridge is #1 on every visitor's list. Learn how to get there, info about the most photogenic times to visit, nearby neighborhoods, and more.
Alcatraz, a former prison, is now a national park and one of the city's most popular attractions. Learn all about visiting "The Rock."
The cable cars in San Francisco have made their mark on not just the city, but pop culture as well. Learn how to ride these moving national historic landmarks.
The Painted Ladies are the best-looking ladies in San Francisco, especially against that jaw-dropping backdrop. Here's how to find them, fun facts, and what to do in the neighborhood.
Everything you needed to know about Lombard Street, “The Crookedest Street in the World," one of San Francisco's most famous sights.
Coit Tower, a gift to the city, is unmistakable in the skyline. Learn how to get there, the surrounding neighborhoods and fun facts.
If there's one part of town that visitors — both first-timers and many-timers — equate with San Francisco, it's Fisherman's Wharf.
See the Sights with Attraction Passes
Ready to start planning your trip to the City by the Bay? Get discounts, savings, and more on passes to your favorite San Francisco attractions.
Explore
Free Things to Do in San Francisco
There's plenty of things to do here, even if you're on a shoestring budget. Here are some of our favorite free attractions, including the city's most iconic experiences.
Explore
San Francisco
Trip Inspiration
Don't stop now: There's always more things to discover — and things to do — in San Francisco.
See All Trip Ideas
With the help of local adventurer Paulina Dao and Hilton, we've created the perfect San Francisco itinerary for outdoors lovers.
No matter how you like to mark another year around the sun, San Francisco offers the perfect experience for everyone on their birthdays.
Go behind the scenes at Oracle Park. You can feel like a champion when you explore the home of the San Francisco Giants.
Elevate your experience at these local landmarks, each within walking distance of one of our top-notch dispensaries.
Explore these San Francisco dispensaries bringing a new emphasis on style to the cannabis experience.
This self-guided tour of women's history will take you through San Francisco's most famous neighborhoods and past our most beloved icons.
San Francisco's Union Square has some of the world's most desirable brand names, all within a few blocks of each other. Here's our guide for treating yourself.
Immerse yourself in these brilliant works by some of the world’s most notable light artists at these San Francisco museums.
Explore Our Visitor's Guide
Check out our free San Francisco Traveler visitor's guide and learn how to explore San Francisco like a local.
Sign Up for Our Newsletter
Be the first to know about upcoming events and festivals, new restaurants, special deals, and everything else happening in the City by the Bay.