Welcome to
San Francisco

Whether you’re a first-time visitor or a long-time local, San Francisco’s Golden Gate welcomes all.

Baker beach
A classic panoramic view of famous Golden Gate Bridge seen from scenic Baker Beach in beautiful golden evening light on a sunny day.

Always San Francisco.

This is the place to find out about all things San Francisco, and how you can experience the best of the city. Always iconic and always memorable. It's always San Francisco!

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Washington Holiday Cable Car ride

7 Must-Sees in San Francisco This Holiday Season

Come spend some time in the City by the Bay this holiday season. Hotels and airfare are more affordable than other times of the year, and there's no shortage of things to do.

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Entwined at Golden Gate Park

Illuminate SF™ Festival of Light

San Francisco shines brightest during the holiday season when Illuminate SF™'s Festival of Light covers the city in epic outdoor installations of brilliant light art.

Get Lit!

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Book Your Stay
in San Francisco

From luxurious hotels to affordable and boutique digs, discover your perfect place to stay in San Francisco.

The Golden Gate Bridge at sunset with a multicolored sky and the San Francisco Bay in the foreground.

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Cable cars in downtown San Francisco

View Our Digital Visitor's Guide

Check out our free San Francisco Traveler visitors' guide and learn how to explore San Francisco like a local.

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Always San Francisco

How Visitors See San Francisco