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February 22, 2018
Your guide to SoMa during Rugby World Cup Sevens

Everything You Need to Know About SoMa for the Rugby World Cup

SoMa, which is short for "South of Market," encompasses an impressive variety of nightclubsrestaurantshotelsmuseums and more. Besides being home to beautiful AT&T Park and the Rugby World Cup Sevens 2018, SoMa has plenty to explore during your stay for the tournament.

For the Cultured Rugby Fan

San Francisco Museum of Modern Art (SFMOMA) (151 Third St.)
The museum reopened in 2016 to terrific acclaim and has continued to wow visitors ever since. SFMOMA features more than 30,000 pieces of artwork from modern masters like Warhol, Lichtenstein and Ansel Adams. Ticket prices for adults are reasonable and admission is free to anyone 18 and under. On a budget? There are 45,000 square feet of public spaces filled with art that's free to see.

California Historical Society (678 Mission St.)
Discover California's rich and complex history at this must-see museum. From collections of manuscripts, journals, photos and maps to gallery exhibits on everything from the Native Americans who once called the state home to the legendary Summer of Love, the California Historical Society traces the story of the Golden State's ever-changing appearance and population.

The Museum of the African Diaspora (685 Mission St.)
Explore this unique museum to learn about the diaspora as viewed through contemporary art. MoAD's goal is to present the history of the African diaspora across four themes: origins, movement, adaptation and transformation. The result is a collection of exhibits that you'll be thinking about long after you leave.

For the Outdoorsy Rugby Fan

Yerba Buena Gardens (Mission and Howard Streets, between Third and Fourth Streets)
An urban oasis in bustling downtown, Yerba Buena Gardens is an excellent spot to catch your breath after so much excitement. The park is surrounded by some great city attractions and dining options. You might even be treated to a free concert while you recoup on the lush green grass.

The Yard (Third Street and Terry A. Francois Boulevard)
Just steps from AT&T Park is The Yard. This is an outdoor space dotted with repurposed shipping containers that house a few eateries and a brewery. We expect there will be plenty of special activations to experience at The Yard and adjacent Lot A during the tournament. Stay tuned for details!

For the Sporty Rugby Fan

SPiN San Francisco (690 Folsom St.)
Since you can't get on the pitch yourself, why not see how well you fare with a paddle? SPiN, the popular ping-pong-themed establishment, offers good, clean, competitive fun. Even if it’s been years since you first picked up a paddle in your parents’ basement, that killer backhand will surely come back to you. Bring your old friends, make some new ones! It’s all fun and games, along with drinks, food and a retro-meets-modern edge.

Lucky Strike (200 King St.)
If ping-pong's not your style, go bowling at Lucky Strike. This enormous venue has almost a dozen lanes available, plus multiple bars to guarantee quick service. The food is top-notch and the location, right across the street from AT&T Park, is tough to beat.

For the Thirsty Rugby Fan

Bar Via in Hotel Via (138 King St.)
Right across the street from AT&T Park you'll find Bar Via, a reflection of the South Beach neighborhood. Whether it’s a beer before the game or relaxing with one of our exclusively created signature cocktails, guests will be enjoy the stylish comfort of Bar VIA.

Press Club (20 Yerba Buena Lane)
If you're in the mood for a great glass of wine with dinner, you can count on Press Club to have what you need. If you'd rather please your palette with multiple varietals, enjoy a Press Club tasting. You can't go wrong with either choice.

21st Amendment Brewery Cafe (563 Second St.)
Commemorating the end of Prohibition, 21st Amendment Brewery Cafe serves its own craft beers, which range from the appropriately named Brew Free or Die! IPA to the Elizabeth Street Bitter. There is also pub food including burgers, ribs, fish and chips, and more.

For the Hungry Rugby Fan

ATwater Tavern (295 Terry Francois Blvd.)
Eat like a local at this SoMa staple. The food is inspired by legendary San Francisco classics like cioppino, steamed mussels, and other seafood dishes, along with meats cooked over a wood-fired Santa Maria grill. Don’t forget to check out their outdoor deck complete with views of the Bay, AT&T Park, and the downtown skyline. It's perfect for a sunny cocktail happy hour.

Alexander's Steakhouse (488 Brannan St.)
One of the higher-end steakhouses in the city, Alexander's has a strong Japanese influence, featuring ingredients like Hokkaido scallops and maitake mushrooms, as well as their Japanese Wagyu A5 grade beef, sourced from almost 10 different places. Their prime rib is also notable; ditto the deep wine cellar.

Zero Zero (826 Folsom St.)
This is one of those perfect restaurants for when you’re hungry and craving some hearty Cal-Italian dishes, from house-made pasta to wood-fired pizza. Dishes are easy to share, making it a great spot for groups (check out the punch bowls). Cocktails from the two bars (there’s a mezzanine) and wine on tap are also served.

This is just a sampling of what you can find in SoMa. We've got plenty more to recommend, whether it's where to eat, where to stay, or what to do if you're a first-time or repeat visitor.

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