Enjoy HapPIER Holidays at The PIER

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November 27, 2019
Enjoy HapPIER Holidays at The PIER

Hap-PIER Holidays at San Francisco's PIER 39

PIER 39 invites guests to join in on the holiday cheer in 2019 at its new nightly tree lighting experiences on the San Francisco waterfront.

Nightly Tree Lighting

From Nov. 27, 2019 to Jan. 5, 2020, The PIER's 60-foot tree will come to life every half-hour from 5 p.m. - 10 p.m. Synchronized to holiday music, the tree will become a kaleidoscope of swirling color, adorned with specialty lights and ornaments. These dazzling tree lighting moments will take center stage throughout the season.

More Holiday Fun

Get even further into the spirit of the season at The PIER while shopping, dining, or sipping on a holiday cocktail or a cup of hot cocoa. Visitors will also enjoy local community performances, writing letters to Santa, and fun social sharing activities. Check out more on The PIER's special event fun here.

PIER 39’s 50-plus locally-owned shops offer some of the city’s most unique and specialized shopping, making them perfect for personalized gifts. Only here can you find a store full of left–handed merchandise (Lefty’s San Francisco - The Left Hand Store), socks (The San Francisco Sock Market), cowboy couture (Wilder West, Urban Western Outfitters), and much more all in one place. The Spice & Tea Exchange offers fresh, custom blended spices, and Only in San Francisco boasts an array of San Francisco-themed gifts and souvenirs. And, Northern California residents can take advantage of PIER 39's Local Advantage program for holiday discounts and savings.

Please note: Events and event activities are weather permitting and subject to change without notice. For more information, please visit pier39.com.

PIER 39 & ABC7 Give Back

PIER 39 is partnering with local news station ABC7 to Build a Better Bay Area. On December 8, from 1 – 5 p.m., participating merchants throughout The PIER will donate a portion of their proceeds to the CAL FIRE Benevolent Foundation.  Window signage will be visible at the merchant locations involved. The CAL FIRE Benevolent Foundation, supporting the brave firefighters and their families who have been impacted by devastating circumstances, is The PIER's charity beneficiary this 2019 holiday season.

Along with this fundraising effort, guests who visit PIER 39 on December 8 will enjoy special holiday entertainment including: photos with Santa, community holiday performances, holiday crafting with the Museum of Craft & Design, writing letters to Santa with the US Postal Service and an appearance by PIER 39’s Sea Lion mascot, Salty!

General Information

PIER 39 is conveniently located where the Embarcadero meets Fisherman's Wharf. Parking is available at the PIER 39 Garage, open every day & 24 hours a day, and located across the street from the Entrance Plaza.

Hap-PIER Holidays from PIER 39!


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