11 Events That Showcase San Francisco's Costume Culture | San Francisco Travel
Two women sporting blue wigs attend San Francisco Pride.

11 Events That Showcase San Francisco's Costume Culture

Because San Francisco has a long history of cherishing outrageous self-expression, and of being a place where everyone is always welcome, you can dress up just about any way you like when you're here.

It all began with the Summer of Love, when style in the city radically broke from the conformity of the era. Of course, it’s no fun to dress up alone. So, San Franciscans created parties, parades and other events for any chance to break something out from their costume closet.

That legacy can still be felt today in these events that happen across the city. Whether you want to improve your Instagram feed by observing or debut your own ensemble, there's something for everyone.


Brides of March

No, this one has nothing to do with Julius Caesar. The Brides of March is a silly gathering that riffs on the famous date in history and invites all comers—male or female—to don a wedding dress and join a pub crawl through Union Square. The event began here 20 years ago and has now spread across the country.


Show off your shamrocks on St. Patrick's Day along Polk Street for one of San Francisco's biggest annual bar crawls. Don your most creative Celtic costuming and visit as many of the favorite neighborhood bars as you (responsibly) can.

Hunky Jesus Contest

Every Easter, the Sisters of Perpetual Indulgence—a legendary band of drag queens who dress in nuns' habits and stop-you-in-your-tracks make-up—host a Hunky Jesus contest to find the sexiest redeemer in San Francisco. Blasphemous? Possibly. Hilarious? Absolutely.

Bring Your Own Big Wheel Race

Recapture your youth at the Bring Your Own Big Wheel Race. Held every spring, this only-in-San Francisco event sees costumed competitors congregate at the intersection of 20th and Vermont streets in Potrero Hill. They then ride down the precarious hill on their tiny plastic vehicles. We're not kidding about the course; this stretch of Vermont Street is narrower, steeper, and "crooked-er" than famous Lombard Street!

Bay to Breakers

A longstanding tradition in the city, the Bay to Breakers race started as a competition. With the introduction of wacky costumes, it gradually morphed into a daylong street fair with more revelry than actual running. Here are the best areas to stay for Bay to Breakers.



Embrace the whole Latin world in the streets of the Mission District, with Carnaval, a weekend-long celebration of samba, salsa, low-riders, and more. Parade performers are decked out in elaborate, traditional outfits celebrating their international cultures. Make sure your own plumage turns a few heads.

San Francisco Pride

You’ll find every color of the rainbow at San Francisco Pride. What began as a handful of angry marchers in 1970 has blossomed into a proud and positive million-person-plus extravaganza. Be a part of this diverse celebration. 


Folsom Street Fair

All manner of straps, chaps and harnesses make Folsom Street Fair one of the largest leather festivals in the world. Of course, you’re free to show up in your regular street clothes and live vicariously through other attendees. There's no judgment here; just don’t bring the kids.

How Weird Street Faire

An annual celebration of the strangest excesses the city can muster, the How Weird Street Faire is now in its second decade of outrageous outfits and electronic music. It’s also a fundraiser for an organization promoting world peace, so how can you not attend? Visitors are encouraged to participate; the more outrageous your costume, the better.


Even if a holiday is celebrated elsewhere, San Franciscans always strive to make it their own. Take Halloween, which San Franciscans of all ages have historically embraced with gusto. Nowhere is this more true than in the Castro. The spooky celebrations in the city's gayborhood predate more famous celebrations like New York's famed Greenwich Village Halloween Parade.



This yuletide celebration, in which revelers dress as their favorite holiday character, may happen elsewhere, but Santacon is better here because of San Francisco's always temperate climate. How many elves can walk around the frozen north in jeans and a t-shirt? But if you're longing to get your ho, ho, ho on there are plenty of red suits and fake beards to go around.

Carol High
Carol High

Carol is a digital marketer creating media-rich content for global audiences covering travel, San Francisco and the Bay Area, food & drink, outdoor experiences, and cross-cultural storytelling. Her work is found in the San Mateo Daily Journal and The Skyline View (Skyline College). Before travel writing, her professional background included working internationally in business, nonprofits, and government. She lives in San Francisco with her family and regularly explores the parks in her city, especially untamed McLaren Park.

The Golden Gate Bridge at sunset with a multicolored sky and the San Francisco Bay in the foreground.
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