Holiday MagicAt PIER 39
Last updated
Follow this guide for the 10 festive things to do this season at one of San Francisco's most popular attractions.
PIER 39 celebrates the holidays from November 23, 2026, to January 10, 2027, with a 60-foot Christmas tree, visits from Santa, free festive activities and—on December 3, 2026—snow falling in Entrance Plaza for the first time!
Plan your visit around the dates and hours of these special events and attractions. Be advised that all are subject to change and availability; it's best to double-check before you head to the PIER.
|
What |
When |
Where |
|---|---|---|
| Tree Lighting Ceremony | Thursday, December 3, 5:00-9:00 p.m.; tree lights up around 6:00 p.m. | Entrance Plaza |
| Christmas Tree Show | Nightly; every half hour, from 5:00 to 10:00 p.m., beginning December 3 | Entrance Plaza |
| Menorah Lighting | Friday, December 11, at sundown | Entrance Plaza |
| River Otter Snow Days | Tuesday, December 15 and Monday, December 28 | Aquarium of the Bay |
| Biscoff Coffee Corner | Open daily, 8:00 a.m. - 9:00 p.m. | PIER 39, Level 1 |
| Eagle Cafe | Open daily, 8:00 a.m. - 3:00 p.m.; breakfast served until 11:30 a.m. | PIER 39, Level 2 |
| Fog Harbor Fish House | Open daily, 11:00 a.m. - 9:00 p.m. | PIER 39, Level 2 |
| PIER 39 Shops | Open daily, 10:00 a.m. - 8:00 p.m. | All around the PIER |
Attend the Pier 39 Tree Lighting Ceremony
Kick off the season as our 60-foot live Christmas tree lights up for the first time this year. For the first time ever, snow will fall in Entrance Plaza, adding a little winter magic to the waterfront. Enjoy live music, roaming entertainment, carolers, merchant specials and to-go drinks from participating restaurants.
See the Fully Lit Menorah for Hanukkah
Celebrate the Festival of Lights at PIER 39. By the eighth night of Hanukkah, every branch of our menorah in Entrance Plaza glows, a beautiful sight against the bay at dusk. Visitors of all backgrounds are welcome to pause, take in the light and share in the spirit of the season.
Watch River Otter Snow Days at Aquarium of the Bay
See playful otters romp, roll and wrestle in fresh snow at Aquarium of the Bay. Arrive early to catch the otters’ first dash into their winter wonderland. Pair the visit with the aquarium’s underwater tunnels and touch pools for a family-friendly outing. Purchase tickets in advance to save time at the door.
Meet Santa on Festive Fridays
Fridays at PIER 39 are made for holiday cheer. Join us for free festive activities, including visits from Santa. It’s a joyful tradition for families, couples and friends, and a great way to start your weekend in San Francisco. Arrive early and bring your camera.
Enjoy A Cozy Breakfast at Eagle Cafe
Start your day the San Francisco way at Eagle Cafe, a waterfront landmark since 1928. Settle in with a hearty breakfast, hot coffee and views of the bay, then stroll the PIER before the crowds arrive and the holiday lights switch on. Come hungry, and take your time. It’s a warm, welcoming tradition for locals and visitors alike.
Capture Memories at Holiday Photo Ops
Twinkling lights, festive decor and a 60-foot Christmas tree make PIER 39 one of the most photogenic spots in the city. Follow our Holiday Photo Ops around The PIER to collect frame-worthy moments with the bay, the sea lions and the sparkle of the season behind you. Evenings are especially glowing, so plan a stroll after dark.
Shop for Unique Gifts for Everyone On Your List
From San Francisco souvenirs and sweet treats to one-of-a-kind finds, PIER 39’s 70-plus shops make gift-giving easy. Wander both levels at your own pace, tuck in a coffee or snack, and check off your whole list with bay views and live street performances along the way. Look for merchant specials during the holiday season.
Snap A Photo with "Surfin' Santa"
Only in San Francisco does Santa trade his sleigh for a surfboard. Pose with “Surfin’ Santa” in front of Wipeout for a one-of-a-kind holiday photo with a California twist. It’s an easy, free stop between shopping and dinner, and it makes a memorable card, post or keepsake.
Enjoy a Festive Holiday Cocktail at Fog Harbor Fish House
Toast the season at Fog Harbor Fish House, a PIER 39 favorite for fresh San Francisco seafood and bay views. Pair your meal with a festive holiday cocktail, then step outside to catch the Christmas tree’s nightly light show. It is a warm, welcoming way to celebrate with family, friends or visitors from far and wide.
Grab Treats at Biscoff Coffee Corner
Warm up with a Biscoff Latte and Biscoff treats while you explore holiday decor all over the PIER. Every coffee beverage comes with a complimentary Biscoff cookie, making this cozy corner a sweet pit stop between shops, sea lions and sights. Grab your drink to go and wander the waterfront under the twinkling lights.
Frequently Asked
Questions
Follow these tips for planning an unforgettable holiday experience at PIER 39.
Discover More Holiday Spirit in San Francisco
No bitter cold weather will stop you from making the most of the holiday season in San Francisco. Find out what's happening this year and plan your visit.
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