San Francisco Travel Forecasts Lodging Growth in 2025–26
August 27, 2025
Conventions, global events, and major festivals fuel momentum for San Francisco’s visitor economy
San Francisco Travel Returns to Rose Parade® in 2026, Showcasing Iconic Landmarks and City Spirit
August 25, 2025
SAN FRANCISCO, CA (August 25, 2025) — The San Francisco Travel Association will bring the city’s iconic charm, diverse culture, and world-renowned hospitality to a global audience when it debuts its first float in nearly 50 years at the 2026 Rose Parade®. In keeping with the parade’s official theme, “The Magic in Teamwork,” San Francisco’s float will celebrate the people, places and shared experiences that unite the city and inspire visitors from around the world.
Dive into San Francisco's maritime heritage aboard a World War II-era submarine
Think you know San Francisco nightlife? Think again. These bars are the best-kept secrets in the city.
Learn how to make the case with confidence for a San Francisco meeting.
San Francisco Travel is seeking a dynamic event professional with experience creating and executing events at scale. The position will centralize and streamline internal and external events that drive value for our clients, prospects, stakeholders, and staff and leverage the San Francisco Travel brand. Contribute to the achievement of SF Travel’s financial goals by coordinating key events, missions and tradeshows. The position will require an individual with the capability to work autonomously, with the drive and creativity to collaborate with all departments in planning and executing events.
When you want to get straight to the good stuff, visit these outstanding San Francisco shops and restaurants for incredible desserts.
Find out how you can experience this unique golfing event at San Francisco's storied Olympic Club, August 11-17.
San Francisco Travel Association and ALHI Announce Strategic Partnership
July 09, 2025
San Francisco (July 9, 2025) – The San Francisco Travel Association and Associated Luxury Hotels International (ALHI), a global leader in sales representation for independent luxury hotels and resorts, cruise lines, and destination management companies, announced a new strategic partnership designed to attract more meetings, incentives, and conference business to San Francisco.
This marks ALHI’s first formal partnership with a city destination marketing organization (DMO).
Pantheon Media & SF Travel Launch Hit Replay
July 03, 2025
A First-of-its-Kind Podcast Puzzle App Celebrating 60 Years of Grateful Dead in San Francisco: Weekly live challenges, rare audio clips, and S.F. history put Deadhead knowledge to the test—now on iOS and Android.