Learn about our goals, our budgets, and our responsibilities as the official destination marketing organization for the City by the Bay.
Scale. Capacity. Global relevance.
The city returns to the Rose Parade® after nearly 50 years (since 1978)
Where Green Business Events Come Standard
San Francisco Travel is seeking a dynamic technology and business operations professional to manage CRM administration, business analysis, and application support initiatives. As an IT team member, this position blends traditional IT, CRM administration and business analysis. The Manager will work autonomously while collaborating across all departments to ensure CRM systems and business applications drive value for our clients, prospects, stakeholders, and staff.
Catch the world’s biggest games while enjoying San Francisco’s iconic food, views, and neighborhoods
San Francisco 49ers and San Francisco Travel Announce Strategic Partnership
November 18, 2025
The partnership will leverage the 49ers’ powerful brand and international fanbase to activate SF Travel’s marketing through in-season content and official global events
Discover the best sourdough bread in San Francisco with our guide to iconic bakeries and the must-have loaves across the city.
Consider this playbook your go-to small business guide for navigating the fan experience during Super Bowl LX and FIFA World Cup 2026.
Experience the magic of Cirque du Soleil's ECHO through January 18, 2026, under the Big Top in San Francisco.