What’s New in San Francisco for Winter 2025 and Beyond
November 07, 2025
Global sporting events, an arts renaissance and a fresh line-up of dining experiences invite visitors to explore the magic of San Francisco
The Super Bowl is so much more than just a game. All week long, San Francisco will be buzzing with special activations and events. Here are just a few that we’re looking forward to. Make sure to extend your stay to take advantage of them all!
Learn how to go green in the city that leads the way in eco-friendly thinking.
San Francisco Travel Launches First-Ever Martini Trail Featuring 23 Perfected Martinis
October 22, 2025
A spirited new trail invites cocktail lovers to sip their way through the city that helped make the martini a legend
Apr 14, 2026 – Apr 18, 2026 // Moscone Center
Take a journey through San Francisco by sampling the city's signature cocktail at these unique and exceptional bars and restaurants.
Thanks for entering our contest. Winners will be notified by email.
Discover 11 variations of San Francisco's signature drink along our very own Martini Trail.
San Francisco’s love affair with the martini runs deep. From elegant lounges to classic hotel bars, the city offers endless ways to enjoy this timeless cocktail: dirty, dry, or with a twist. After all, legend has it the martini was born here.
Enjoy a little history with your next cocktail, as we explore the martini's legendary San Francisco ties.