The mission of the San Francisco Travel Association is to enhance the local economy by marketing San Francisco and the Bay Area as the premier destination for conventions, meetings events and leisure travel. We are the economic engine for the city, and travel is our fuel – it is solely our unique point of view as the city’s travel expert that allows us to see the entire destination rather than industry-by-industry.

There is vintage gold in these hills. Here are the best places to find it.

The mission of the San Francisco Travel Association is to promote the San Francisco region as a top global destination by leading the way in performance, innovation, and sustainability. As an economic engine of the city, travel is our driving force.  Our unique perspective as the city’s travel experts allows us to view the entire destination holistically rather than from an industry-specific standpoint. 

NBA All-Star Weekend is more than just a game. Get ready for concerts, special events, and more incredible fan experiences.

Netflix's new show, "A Man on the Inside", takes place in San Francisco and shows off the city's beauty. Explore on your own with our guide.

Don’t forget to download the Waymo app to explore some of San Francisco’s best neighborhoods from the comfort and safety of your driverless car.