The partnership will leverage the 49ers’ powerful brand and international fanbase to activate SF Travel’s marketing through in-season content and official global events
Global sporting events, an arts renaissance and a fresh line-up of dining experiences invite visitors to explore the magic of San Francisco
A spirited new trail invites cocktail lovers to sip their way through the city that helped make the martini a legend
Conventions, global events, and major festivals fuel momentum for San Francisco’s visitor economy
SAN FRANCISCO, CA (August 25, 2025) — The San Francisco Travel Association will bring the city’s iconic charm, diverse culture, and world-renowned hospitality to a global audience when it debuts its first float in nearly 50 years at the 2026 Rose Parade®. In keeping with the parade’s official theme, “The Magic in Teamwork,” San Francisco’s float will celebrate the people, places and shared experiences that unite the city and inspire visitors from around the world.
San Francisco (July 9, 2025) – The San Francisco Travel Association and Associated Luxury Hotels International (ALHI), a global leader in sales representation for independent luxury hotels and resorts, cruise lines, and destination management companies, announced a new strategic partnership designed to attract more meetings, incentives, and conference business to San Francisco.
This marks ALHI’s first formal partnership with a city destination marketing organization (DMO).
A First-of-its-Kind Podcast Puzzle App Celebrating 60 Years of Grateful Dead in San Francisco: Weekly live challenges, rare audio clips, and S.F. history put Deadhead knowledge to the test—now on iOS and Android.
Citywide Festivities Honor the Iconic Band’s Lasting Legacy
SAN FRANCISCO (May 5, 2025) — San Francisco’s summer season brings a fresh wave of groundbreaking exhibitions, vibrant new attractions, boundary-pushing cuisine, and one of the country's most dynamic festival calendars. From May through the city’s famed “second summer” in September and October, visitors and locals can enjoy crisp mornings, coastal breezes, and endless new ways to experience the City by the Bay.
San Francisco (May 5, 2025)—This summer, creativity takes over San Francisco. Major exhibitions, boundary-pushing installations, and bold public art are transforming museums, galleries, and open spaces across the city, offering visitors an immersive, exhilarating season of discovery.
The San Francisco Museum of Modern Art’s (SFMOMA) impressive exhibition program includes major presentations of celebrated artists’ works: