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Speakers Highlight Successes of 2022 and Plans to Further Drive Tourism Recovery in 2023; Association President & CEO Joe D’Alessandro Announces Retirement at the End of 2023

Welcome to SOMA, also known as the South of Market Area. It was once a light industrial and warehouse district, as well as a high-tech hub during the dot-com boom of the 1990s. Today, it's one of the coolest neighborhoods in San Francisco. SOMA is packed with happening bars, boutique shopping, alternative culture, museums, art galleries, and tasty restaurants. It also has great parks and is conveniently located next to lots of public transportation.

Celebrate with your friends in the hospitality and tourism industry at San Francisco Travel's Annual Luncheon on Tuesday, December 6th.
European style in California sunshine? Experience it yourself at these gorgeous castles in nearby wine country.
What to experience at San Francisco's Fort Mason Center right now.
San Francisco is just the start and end of your trip to Northern California. You can always find 50 adventures just a car ride outside of the city.