Follow this guide for the 10 festive things to do this season at one of San Francisco's most popular attractions.
San Francisco Travel Returns to the Rose Parade® in 2027 to Celebrate the Summer of Love's 60th Anniversary
October 15, 2026
SAN FRANCISCO, CA [Oct. 15, 2026] — The San Francisco Travel Association will return to the Rose Parade® presented by Honda on Jan. 1, 2027, bringing the color, creativity and cultural spirit of San Francisco to a global audience with “Summer of Love,” a floral tribute to the city’s famed cultural movement.
The float will launch San Francisco Travel’s Summer of Love 60th anniversary campaign and invite audiences around the world to discover how that era continues to shape the city today.
Go beyond the expo floor and conference sessions to experience the best that San Francisco has to offer.
Your time is your most valuable asset. Invest it where the future is already being built. San Francisco turns a meeting into momentum, putting your team within reach of the people and ideas shaping your industry.
Explore San Francisco's best neighborhoods for first-time visitors, with top attractions, local experiences, dining, shopping, and travel tips.
Oct 13, 2026 – Oct 15, 2026 // Las Vegas, NV
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Nov 17, 2026 – Nov 20, 2026 // Moscone Center
One of San Francisco's biggest neighborhoods is overflowing with amazing culinary options. Here are a few of our favorite places in the Richmond.
Apr 8, 2027 – Apr 11, 2027 // San Francisco Marriott Marquis