What’s New in San Francisco for Winter 2025 and Beyond
November 07, 2025
Global sporting events, an arts renaissance and a fresh line-up of dining experiences invite visitors to explore the magic of San Francisco
The Super Bowl is so much more than just a game. All week long, San Francisco will be buzzing with special activations and events. Here are just a few that we’re looking forward to. Make sure to extend your stay to take advantage of them all!
Learn how to go green in the city that leads the way in eco-friendly thinking.
Kick off the new year with a visit to the City by the Bay.
San Francisco Travel Launches First-Ever Martini Trail Featuring 23 Perfected Martinis
October 22, 2025
A spirited new trail invites cocktail lovers to sip their way through the city that helped make the martini a legend
Celebrate the Rose Parade with a chance to experience San Francisco in style!
Apr 14, 2026 – Apr 18, 2026 // Moscone Center
Take a journey through San Francisco by sampling the city's signature cocktail at these unique and exceptional bars and restaurants.
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Discover 11 variations of San Francisco's signature drink along our very own Martini Trail.