San Francisco Travel Forecasts Third Straight Year of Growth in 2027
August 26, 2026
Major events and a strong convention calendar drive back-to-back years of RevPAR growth; international visitation projected to grow in 2027
Experience the historic Bay Area estate in delightful ways year-round.
Few San Francisco neighborhoods stand so close to the edge of tomorrow as does the Fillmore. See it through the eyes of the people who live here.
For an unforgettable experience "beyond the bridge," add a visit to Robert Mondavi Winery to your extended San Francisco itinerary.
San Francisco welcomed 2.2 million international visitors in 2025, generating $9.4 billion in spending, with visitation projected to reach 2.3 million in 2026. Explore the latest data, trends and insights into the global markets driving international tourism in San Francisco.
Attract convention attendees with special pricing—and watch your foot traffic and revenue grow.
SF boasts top museums, historic performing arts, Mission District murals, and distinct cultural neighborhoods—making it a leading arts city.
With historic character, full-service production, and a Nob Hill address, The Masonic is where San Francisco's most memorable events take place.
Whether you are planning your first visit or returning for Pride, use this guide to explore the neighborhoods and experiences that have made San Francisco an enduring destination for LGBTQ+ travelers.
Despite its small size, Noe Valley is big on dining options. Find the best spots for couples, families, and friends.