July 7, 2009 — The San Francisco Convention & Visitors Bureau (SFCVB) will present the Silver Cable Car Award to Fisherman’s Wharf at its 99th Annual Luncheon Meeting, today, at 11 a.m. at Moscone West in San Francisco.
The award is presented annually to an individual or organization that has made a significant contribution to San Francisco’s visitor industry. A favorite area of San Francisco's visitors, Fisherman's Wharf has successfully remained vital and attractive to visitors by building on its rich history while adapting to meet the needs of the future. New greening and streetscape improvements have renewed the area. Future development plans include the redevelopment of Jefferson Street and the Bay Trail Promenade project; both are projected to enhance the area for visitors and the local community.
“Initiating development projects like the Bay Trail Promenade has enabled Fisherman’s Wharf remain attractive to visitors, while building on their rich history and traditions,” said Joe D’Alessandro, SFCVB president and CEO. “They continue to support the SFCVB’s vision of being the most compelling destination in the world, helping to ensure memorable stays and repeat visits to San Francisco.”
“The ultimate goal is to plan now to ensure that Fisherman’s Wharf, along with San Francisco, will remain an outstanding destination for generations to come,” said Robert Brooks, General Manager of Castagnola's.
Trevar Booker of the Fisherman’s Wharf Merchants Association and Kevin Carroll of the Fisherman’s Wharf Community Benefit District will accept the award on behalf of Fisherman’s Wharf.
Previous honorees of the Silver Cable Car award include Herb Caen, Pulitzer Prize-winning columnist with the San Francisco Chronicle; Willie Mays of the San Francisco Giants; Jackson K. Hu, one of the impresarios behind the Chinese New Year parade and festival; Ruth Asawa, noted Japanese American artist; U.S. Senator Dianne Feinstein; the San Francisco 49ers; proponents of “Save the Cable Cars” campaigns in both 1965 and 1984, and Steve Silver of Beach Blanket Babylon fame among others.