
How I See SF:Vintage Curator Krystyl Baldwin
For Krystyl Baldwin, a fan of all things vintage, the spirit and surprises of San Francisco make it the perfect place to call home.
San Francisco has a style all its own. It's been that way since the beginning—and since that beginning, San Francisco's styles have influenced the entire world, from denim to tie-dye and beyond. Trends may come and go (and often come again), but there are some things that never go out of style.
If finding something timeless is on your to-do list during your stay, then you need to get acquainted with Krystyl Baldwin. Her passion for all things vintage and her drive for creative collaboration led her to found SF Vintage Maps and HAVE. We asked Krystyl about her San Francisco experience, how the city compares to other places she's lived, where she's still dying to have a meal, and what every visitor should be sure to do.
What does a typical day in San Francisco look like for you?
No two days look the same—which is exactly how I like it. As a vintage hustler, I might be up at 4 a.m. to be first in line at an estate sale that won’t open until 9. Other days, I’m knee-deep in a dusty basement, unearthing a 1960s palm tree lamp that feels like buried treasure. And then there are slower mornings, where I sleep in a little and start the day walking with my Pomeranian, Mable (she’s the CEO and mascot of my entire life), listening to the sea lions bark from PIER 39 before the cars and tourists drown them out.
Most often, you’ll find me wandering the hidden alleys of North Beach. Yes, I’ve accidentally walked into someone’s courtyard more than once, but that’s half the fun. They feel like secret gardens tucked into the city’s seams.
Later in the day, I might be photographing pieces for my online shop, updating listings for SF Vintage Maps, or meeting a fellow vintage enthusiast over a chai from Caffe Trieste, plotting what’s next for HAVE (Home. Art. Vintage. Entertainment).
San Francisco has a way of handing you exactly what you didn’t know you were looking for. And I’m always ready to say yes to the adventure.
Which neighborhood, other than your own, do you like to explore?
I have a real soft spot for the Inner Richmond. Clement Street feels like an international time capsule—Korean bakeries, Russian grocery stores, old-school Irish bars, and some of the best dim sum you’ll find outside Chinatown. It’s the kind of place where you can eat your way across continents in a single afternoon. One of my favorite stops is Foggy Notion. I’m obsessed with their locally made goods, especially the small-batch, good-smelling everything. It’s cozy, creative, and totally under-the-radar in the best way.
Where do you indulge your artistic side in San Francisco?
I live for the tension between chaos, creativity and curation, and nowhere embodies that better than vintage hunting. But when I’m not curating pop-ups or sifting through old attics, I’m wandering through Minnesota Street Project, SCRAP SF, or attending offbeat gallery shows that mix tech and analog, nostalgia and futurism.
What's your favorite annual event that happens in San Francisco?
My heart belongs to the San Francisco Fall Show. Held at Fort Mason each year, it’s a dreamy celebration of antique excellence—featuring rare, beautiful pieces sourced from all over the world. The dealers are incredibly knowledgeable and generous with their stories, which makes the experience feel like a living museum where you can actually take the art home. It’s always themed, always inspiring, and carries this elevated sense of intention and elegance that challenges me to curate my own vintage collection more thoughtfully.
On the completely opposite end of the style spectrum—but equally close to my heart—is the How Weird Street Faire. It’s loud, wild, and radically expressive. Glitter, bass, weirdness, and joy collide in the best possible way.
I love events that mash art, music, and community into one collective heartbeat.
Your expertise and passion is for all things vintage. Where should visitors shop when they visit San Francisco?
First stop? The SF Vintage Map—it’s mobile-friendly, no download needed, and your personal guide to the best vintage spots in the city. Whether you’re into fashion, home decor, vinyl, or just love a good treasure hunt, this map has you covered.
A few of my must-visits:
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Valencia Street Vintage (714 Valencia Street): Classic pieces and killer vibes from a woman entrepreneur who travels the globe to ensure the selection is top notch.
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Out of Sight Records (50 Brannan Place): A vinyl lover’s paradise with serious neighborhood soul, filled with local vendors and one good human running the place.
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710 Collective (1644 Haight Street): It feels like a curated time capsule. Bonus: there’s a hidden pottery studio in the back called Uncle Paul’s Ceramics and retro photo booths from Club Photomatica that are straight out of a dream.
It’s not just about shopping. It’s about discovering stories, communities, and spaces filled with soul.
You returned to San Francisco after some time living in other cities. What made you decide to come back?
I’ve lived all over—Cyprus, Greece, New Orleans, Las Vegas, Springfield (Missouri), Austin, and of course, New York. But it was New York that cracked me open. It sharpened my hustle, pushed my creativity, and helped me fully step into myself. It gave me the confidence to chase my weirdest ideas and actually make them real.
When I came back to San Francisco, it wasn’t on a whim—it was with purpose. I returned with a fresh vision and the drive to create something meaningful. I came home for the creative freedom, the slower mornings, and the undeniable weirdness that makes this city feel alive.
San Francisco is evolving, and I wanted to be part of preserving its magic while reimagining what it could be.
Tell us about a time that you felt most at home in San Francisco?
This might sound odd to outsiders, but locals know the feeling well: those early, dewy mornings when the city is still quiet, a warm cup of coffee or tea in hand, and the scent of saltwater in the air as you stand by the bay or ocean. That’s when I feel most at peace, most at home.
San Francisco has always made space for the unconventional. It embraces those who carve their own path, who don’t quite fit the mold. I’ve never been one to follow the lead—I tend to break the rules and chase my own curiosities. That’s why this city fits me so well.
Home, to me, is a feeling of connection—especially through nostalgia. It’s the comfort of the past reimagined in the present, and San Francisco lets me live that every day.
Where would you go for your last meal in San Francisco, and what would you order?
My current go-to indulgence is the nachos from North Beach Cantina. They’re absolutely massive, perfectly messy, and hands down one of the best nacho situations in the city. If someone thinks otherwise, I’m open to a friendly nacho-off—winner takes the last chip!
Bonus confession: I’m a crab rangoon aficionado. If I could combine the rangoons from Little Szechwan with the nachos from North Beach Cantina, I’d basically achieve culinary enlightenment.
Also, I can not forget about Spruce, which has my absolute favorite halibut in the city.
Which restaurant is still on your list to dine at in San Francisco?
There are a million places on my list—but let’s be real, I have a serious soft spot for donuts, and I’m dying to finally try Dynamo Donut. Their Instagram has been teasing me for far too long, and frankly, I’m starting to take it personally. I don’t know who we need to talk to, but can someone please convince them to open a location in North Beach? For accessibility. For the greater good. For my sanity.
I heard Ernest has incredible cheesecake, and I’m going to need to figure out how to get that in my life very soon.
Where do you like to view sunrise and sunset?
Sunset is my preferred time of day. That’s my golden hour. You’ll find me soaking it in from North Beach near Coit Tower, watching the light hit the rooftops just right, or over at Ghirardelli Square where the views are postcard-perfect. When I want the full show, I head out to Ocean Beach and grab dinner (or brunch!) at Beach Chalet. Great food, ocean breeze, and a front-row seat to one of the most beautiful sunsets on the coast.
What should every visitor to San Francisco do at least once?
Wake up early and let yourself experience the magic of the morning fog. Watch the sun rise as the city slowly stretches into motion. Grab that second cup of coffee, hop on a cable car from one end of the city to the other, and then ride the F-line all the way through town. Let the rhythm of the city wash over you.
Visiting San Francisco isn’t just about checking off sights—it’s about what your eyes take in and how you embrace the culture that’s woven into every corner.
This city is made of layers: calm ocean breezes, buzzing intersections, dreamers chasing purpose. There’s a quiet pulse beneath the chaos, and if you slow down enough, you’ll feel it.
Talk to people. Hear their stories. Share yours. That’s how you really see San Francisco.
If you’re looking for a true “must-do” moment, go to Fisherman’s Wharf and head down the quieter docks where the boats are moored. Grab a bag of Trish’s Mini Donuts—made fresh in front of you—and take in the sound of the boats knocking gently against the dock, and the sea lions trying to hitch a ride.
Then, do what I make all my friends do: find one of those hand-cranked penny machines. Choose the shiniest penny you’ve got (pro tip: it makes the design clearer), and crank out a little flattened treasure. It’s quirky, it’s nostalgic, and honestly, it’s one of the most underrated souvenirs you can take home. I may be a nerd for loving it, but trust me, you won’t regret it.
What's one part of San Francisco that you wish visitors knew about?
The real San Francisco is hiding in plain sight—in the in-between spaces where community and creativity collide. There are so many hidden gems that don’t make the guidebooks but absolutely make the city what it is.
I’m talking about flea markets in parking lots like City Station, where locals sell everything from antiques to zines. Or the live music scene at The Savoy Tivoli and Harlan Records, where vinyl and vintage energy meet gritty San Francisco soul. For unforgettable nightlife, Oasis is a must—it’s a drag cabaret, LGBTQ+ safe space, and community haven all rolled into one.
Head to the Inner Richmond Farmer’s Market on Sundays for neighborhood flavor, or check out Secondhand Saturdays in the Sunset for hyper-local thrifting adventures. There’s always something happening, but these are the moments and places that fly under the radar—and that’s what makes them so magical.
These aren’t just locations; they’re living proof that the real San Francisco is still here, layered in culture, community, and a touch of rebellion.
Any final advice for visitors coming to San Francisco?
Pack layers (always), bring some cash, and most importantly, talk to people. San Francisco opens up when you do. Wander without a plan, follow the scent of something delicious, and don’t be afraid to strike up a conversation.
You never know who you’ll meet or what hidden gem you’ll stumble upon.
If you really want to see the heart of the city, visit the local visitor hang-outs like Locali in North Beach. It’s run by people who live and breathe San Francisco. They support local artists, small businesses, and independent creators in a way that’s genuine and deeply rooted. It’s the kind of place that reminds you why San Francisco is still one of the most inspiring cities in the world.

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