San Francisco Travel's Visitor Information Center to Move

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San Francisco Travel's Visitor Information Center to Move

Hallidie Plaza location closes Dec. 21. New Moscone Center location opens Jan. 2.


July 23, 2018 – The San Francisco Travel Association announced today that its Visitor Information Center (VIC) will be moving to a new home, currently under construction at The Moscone Center.

The current location on the lower level of Hallidie Plaza (900 Market St. at the corner of Powell and Market streets) will close on Dec. 21, 2018.

The VIC will open in its new home inside The Moscone Center at 749 Howard St. near Fourth St. on Jan. 2, 2019, one day before the celebration of the completion of the $551 million Moscone Center expansion.

“This new location gives us a modern, high tech, state of the art facility with a very ‘San Francisco’ atmosphere in which to meet and serve our customers, giving them a better experience,” said Joe D’Alessandro, San Francisco Travel president and CEO.

“The location also provides easy accessibility for our convention guests while still being within walking distance of major hotels, restaurants, museums and transportation - including the upcoming Central Subway station at Folsom and Fourth Streets,” he added.

The Moscone Center location is an easy 12-minute walk from VIC’s home at Hallidie Plaza.

The Visitor Information Center will continue to have the same operating hours with the flexibility to expand hours to accommodate convention groups meeting at The Moscone Center.


May through October
9 a.m.–5 p.m. (Monday–Friday)
9 a.m.–3 p.m. (Weekends and Holidays) *
November–April: Closed Sundays *

*This location will open from 9 a.m.–5 p.m. daily on weekends where a convention is in progress.

In addition to visitor guides, maps and brochures, the Visitor Information Center sells the San Francisco CityPASS, Muni 1-, 3- and 7-Day Passports, cable car tickets, the Explorer Pass, Muni maps and hop-on-hop-off bus tickets. The multilingual staff, which speaks a total of 14 languages, also offers tips on public transit, trip planning, tours of the city, wine country, Yosemite and the region as well as hotel and restaurant reservations.

San Francisco Travel also operates a Visitor Information Center at Macy’s Union Square and is a partner at the California Welcome Center at PIER 39. San Francisco Travel assists more than 600,000 visitors per year between the three locations.

It was 1976 when the San Francisco Convention & Visitors Bureau (now San Francisco Travel) moved into the Hallidie Plaza location. The conversion of the space – officially known as the Benjamin H. Swig Pavilion - was financed by a gift to the City of San Francisco from the family of hotelier Benjamin Swig.

The San Francisco Travel Association is the official destination marketing organization for the City and County of San Francisco. For information on reservations, activities and more, visit, read The San Francisco Traveler or call 415-391-2000.

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American Express® is the official Card partner of the San Francisco Travel Association.

San Francisco International Airport (SFO) offers non-stop service by 41 international carriers serving 47 international cities and connects non-stop with 83 cities in the U.S. on 12 domestic airlines. In 2017, SFO set an all-time record for passenger traffic with 55.8 million travelers using the facility, representing the eighth consecutive year of record-breaking traffic levels at SFO. SFO offers upgraded free Wi-Fi with no advertising. For up-to-the-minute departure and arrival information, airport maps and details on shopping, dining, cultural exhibitions, ground transportation and more, visit Follow SFO on and

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