How I See SF:YouTuber Joey Yee
Joey Yee shares his love of San Francisco in his many videos. We asked him what every visitor should experience in the City by the Bay.
If you want to have a truly genuine San Francisco experience, then you have to consult the experts: our friendly locals. Knowledgable, passionate, and always ready with a recommendation for what to do, see, or eat, San Franciscans of all types have been part of our ongoing "How I See San Francisco" series.
You can call him a Youtuber, a content creator, a video producer—but really, Joey Yee is just a guy who loves showing everyone why San Francisco, the city he was born and raised in, is so awesome. With over a decade’s worth of filmmaking experience, Joey is the sole writer, director, editor, and host of his own YouTube channel.
His short but densely-packed micro-documentaries put the city’s beauty right at the forefront of it all, offering a unique perspective on some of San Francisco’s more underrated spots.
When he’s not in front of the camera though, he’s behind it, working his video-making magic for restaurants, non-profits, and other organizations looking to make San Francisco an even better city.
We asked Joey how he sees San Francisco, and what any traveler should be sure to see and do during their next visit.
You’ve created a lot of amazing videos about San Francisco. Where do you get your inspiration and ideas?
I think the basis of a lot of my videos comes from looking at seemingly ordinary things, and finding something extraordinary about them. I’ll usually ask myself, "As someone who’s lived here their whole life, what would I find interesting? What would fascinate me about a place I’ve seen a million times before?" And the answer is usually some combination of historical context, a heartfelt anecdote, and nerdy statistics-driven analyses of the topic.
If we’re talking external influences here, I think I’m heavily inspired by the dense, educational rabbit holes of Vsauce the methodical pacing and effortless montages of "Better Call Saul"; the cinematic liberties of "Parts Unknown"; and the pitch-perfect soundtrack of every Edgar Wright film ever.
Which video of yours should first-time visitors watch and why?
I highly recommend my Clement Street video. Clement is one of my favorite neighborhoods in the entire city, but can easily get overlooked in favor of the city’s more fashionable areas. I think the video is a great introduction to a smaller, more intimate district and will hopefully entice first-time visitors to check out similar spots.
Which video of yours should a visitor who's familiar with San Francisco watch and why?
I’d suggest watching my Sunset video if you’re already familiar with the city. Even for lifelong locals, the Sunset can be an intimidating plot of land and a place that takes more than just an afternoon to understand. My hope is that it’ll convince you to revisit a side of the city you might have neglected and find a new favorite restaurant. There’s way more in the Sunset than you think.