Find the best shopping in the San Francisco with these recommendations. Find unique gift ideas for everyone on your list.

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October 30, 2019
Ferry Building

Where to Shop for the Holidays in San Francisco

San Francisco is always a great destination for shopping, but especially so during the holiday season. When the Christmas trees light up and the candy canes come out, you can find great gifts for just about anyone while taking a stroll through the city.

Craft and Design Fairs

Check out seasonal craft and design fairs for locally made, unique products. On Nov. 16 and 17, 2019, the Fort Mason Festival Pavilion hosts the annual Renegade Winter Craft Fair, where you can explore art installations and immersive experiences while shopping handmade products from more than 200 vendors.

For products that are made in San Francisco, SFMade, a non-profit organization that helps build up the local economy by developing a manufacturing sector, will team up with Pinterest for its annual 38 Makers Holiday Fair on Nov. 9, 2019 to showcase everything that local entrepreneurs have to offer, from jewelry to tea.

For the opportunity to ice skate under the stars and get a bit of shopping done, check out the California Academy of Sciences Nightlife Holiday Bazaar on Dec. 13, 2019. There, you can choose from artisan goods like handcrafted soaps, candles, art, pottery and more, and take in some live music while you’re at it.

The West Coast Craft Fair takes place at Fort Mason Center on Nov. 23 and 24, 2019 with an emphasis on the coolest indie clothing and interior designers.

Union Square

Head to Union Square to take part in fun seasonal events and snag a few great presents along the way. Packed with shops from name brand designers like Burberry and Dior to department stores like Macy’s and Neiman Marcus, there’s not a lot you can’t find in this iconic place. While you’re buying something for everyone on your list, check out Macy’s Christmas festivities, including the annual tree lighting ceremony, to keep your holiday spirits up. Be sure to catch a glimpse of Macy’s stunning holiday window displays, which will feature adorable, adoptable cats and dogs in search of loving homes. When you’ve worked up an appetite from all that shopping, there are plenty of great restaurants nearby where you can have a bite and kick your feet up.

Shopping Streets for Unique Finds

San Francisco is brimming with streets lined with excellent places to shop. While roaming through the Mission, find personalized gifts for all your loved ones on Valencia St., where there are tons of affordable secondhand stores, including the beloved Second Time Around Thrift Shop; specialized bookstores, like Dog Eared Books; and boutiques filled with artisan goods from both local and international designers, including NO and The Voyager Shop.

Check out Fillmore St. for fantastic handmade, local knitwear from Margaret O’Leary, as well as international fashion from Rebecca Minkoff. While you’re there, don’t forget to take a quick trip to nearby Japantown and Asakichi, a multi-level shopping mall filled with imported, Japanese goods like cast-iron and bronze teapots.

Haight St. may be known for its hippie history, but it also happens to be a great place to shop at novelty stores, some of the city’s top vintage outlets, and hip, local clothing boutiques, such as RVCA and Gyspy Streetwear.

Finally, a trip to the Marina District will put you right on Union St., one of the best shopping locations in the entire city. Don’t miss Marmalade, a bohemian urban wear boutique that has won several readers’ choice awards, as well as Sweaty Betty, a London-based activewear line that’s beloved all around the world.


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