Take A Luxurious Stroll Through San Francisco's Maiden Lane | San Francisco Travel
Maiden Lane Union Square
Maiden Lane Union Square

Take a Luxurious
Stroll Through San Francisco's Maiden Lane

Discover Maiden Lane in downtown San Francisco. Adjacent to Union Square, this quaint pedestrian-only alley is SF's best-kept secret.

Maiden Lane is an oasis tucked away amidst the buzzing Union Square neighborhood. This charming pedestrian alleyway has a story to tell, from its scandalous beginnings to its iconic architecture. Wander the alley and enjoy its lush canopy of trees, quaint charm, and numerous experiences. You’ll forget you’re in the heart of a bustling tourist hub.

Promiscuous Past

Maiden Lane, formerly Morton Street, was once SF's notorious red-light district in the mid-19th century, comparable to the infamous Barbary Coast. After the 1906 earthquake and fire, the area and surrounding city were devastated. As San Francisco rebuilt and grew, Maiden Lane became a thriving commercial hub. Some believe the street was renamed as a subtle nod to the women who worked there, while others think it was meant to replicate the Maiden Lanes of London and New York City.

Today, this pedestrian-only alleyway is a relaxing escape from the bustling Union Square. With high-end shops, cocktail bars, and salons, Maiden Lane continues to evolve with the ever-changing city surrounding it.

Maiden Lane historical photo

Architectural History

This hidden architectural gem is a unique stop on any SF architectural tour. Designed by the legendary Frank Lloyd Wright himself, this building is the only one of its kind in San Francisco. Its clean lines and distinct geometric interior are a testament to Wright's innovative design philosophy, making it a must-see for architecture enthusiasts. Isaia, a luxury retailer, now occupies the building. The interior was recently revitalized to pay homage to its legacy while embracing the future of luxury retail.

Built in 1948, this architectural gem was Wright’s prototype for the internationally famous Guggenheim Museum in New York City. 

Modern Luxury


Maiden Lane has recently become a mecca for luxury retail. Stroll the lane and find designer names like Suitsupply, Tory Burch, Gucci, Channel, Maison Margiela, Isaia, Hermes, Cartier, and Mason Goyard. Find each business housed in quaint and quintessentially San Francisco architecture, providing a relaxing afternoon of luxury in the heart of Union Square. 


The salon at 77 Maiden Lane has been a fixture of the neighborhood for over 30 years. Recently rebranded to the Blake Charles Salon, this spot is still one of the best salons and spas in San Francisco. Make an appointment for the perfect cut, color, or blowout before dinner, drinks, or a night on the town. 


Historic Drinks

Established in 1954, Iron Horse Restaurant become an iconic destination for fine dining and exquisite libations. Its allure extended to luminaries such as Frank Sinatra, Dean Martin, Sammy Davis Jr., and Liberace.

Notably, Iron Horse hosted the wedding reception of Marilyn Monroe and the hometown legend Joe DiMaggio, cementing its reputation as an iconic venue for the city's social elite. Today, the tradition continues.

The current craft cocktail menu pays homage to its heritage while incorporating modern mixology techniques such as barrel aging and slow drip infusions. Stop by for a drink after exploring one of San Francisco's cutest alleyways.

Luxurious Accommodations

You can continue your luxurious experience with a hotel to match.

Find the perfect hotel within strolling distance:

Hotel search

Book Your Stay
Union Square


Aaron Danzig
Aaron Danzig

Aaron is the Manager of Digital & Social Media Marketing at San Francisco Travel. He has lived in San Francisco for over 9 years and has worked in Travel & Tourism for over 7 of those. He is usually exploring the Bay Area hunting for that new and unique experience and good food too!