Lunar New Year 2026 Parade & Events | San Francisco Travel
A woman poses in front of an ornate gate marking the entrance of San Francisco's Chinatown.
San Francisco's Chinatown is the oldest and largest Chinatown in North America. Credit: @explore.with.eline

Lunar New Year 2026 Parade & Events

Your handy guide for celebrating Lunar New Year in San Francisco to the fullest!

Lunar New Year brings with it a festive month of events, including the Alaska Airlines Chinese New Year Parade, and many other events, exhibits and experiences.

The Year of the Horse begins on February 17, 2026, and is celebrated around the world in Asian communities. San Francisco has its own take on this festive occasion. Here are some ways you can join the celebration.

Flower Market Fair

The Flower Market Fair for Chinese New Year takes place on the weekend prior to the holiday on Saturday, February 14 and Sunday, February 15. Located on Grant Street between Clay and Broadway, this vibrant market is the perfect spot to buy fresh flowers, fruits, candies, and new home essentials to welcome the lunar new year.

Chinatown YMCA Run

Now in its 48th year, the Chinatown YMCA CCHP Lunar New Year Run gives participants a rare opportunity to run through San Francisco Chinatown’s historic (and slightly hilly) streets. Proceeds from this event support youth and teen programs, social services for low-income families, and financial assistance to make Chinatown YMCA programs accessible to all. Sunday, March 1.

Register

Miss Chinatown USA Pageant

Each year, more than a dozen women from around the U.S. compete for the title of Miss Chinatown U.S.A. This year's pageant will be held on Friday, March 6, at the Westin St. Francis San Francisco on Union Square.

Chinese New Year Parade

One of the grandest nighttime illuminated parades in the U.S., the parade started in the 1860s and has grown to be one of the largest celebrations of Asian culture in this hemisphere. Parade highlights include elaborate floats, lion dancers, folk dancers, costumed school groups, marching bands, stilt walkers, Chinese acrobats and a 268-foot-long Golden Dragon.

This year's parade will be held on Saturday, March 7, and will start on Second and Market streets. If this is your first parade, bleacher seats might be a good suggestion. Crowds are extremely dense along the parade route. If you opt for the standing room option, be sure to stake out your spot well before parade time. Arriving between 3:30 and 4 p.m. is recommended. Ear plugs are suggested for all ages; firecrackers are an integral part of the parade. Parking south of Market Street is usually easier; garages in Union Square will be impacted by crowds and street closures. Muni and BART are excellent options to get to and from the parade. And bring an umbrella. It will often rain on the parade, and it is considered good luck, so everyone takes it in stride. 


Tyler Cohn headshot
Tyler Cohn

Tyler is the Director of Global Content & Communications at San Francisco Travel. He has lived in San Francisco since 2015 and has been part of the San Francisco Travel team for just as long. He enjoys splashy production numbers and outdoor sporting events equally, which means you can usually find him at one of San Francisco’s many great theaters or at Oracle Park, cheering on the Giants. 

Share
Part Of
Visitors in San Francisco's colorful Haight-Ashbury neighborhood.
The cover of our 2025 official Visitor's Guide
Discover San Francisco

Explore Our Visitor's Guide

Check out our free San Francisco Traveler visitor's guide and learn how to explore San Francisco like a local.