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San Francisco Celebrates May 13 as “Flowers In Your Hair Day” and Kicks Off Summer of Love Celebrations

Surprise and Delight for Travelers at SFO and United Airlines Flight #1967


May 15, 2017 -  Fifty years ago in 1967, 100,000 young people flocked to the Haight-Ashbury neighborhood. San Francisco quickly became the epicenter of the Summer of Love, where new music, fashion and art flourished and there was a feeling that anything was possible. 

On May 13, 1967, the song “San Francisco (Be Sure to Wear Flowers In Your Hair)” was released and quickly became the anthem of the era.  It continues to invite the world to come to San Francisco and meet “some gentle people with flowers in their hair.”   

In celebration, the song and what it stands for even today were honored from San Francisco to Sydney, Australia, as “Flowers In Your Hair Day” during its 50th anniversary on Saturday, May 13, which was the beginning of a summer-long celebration that encourages travelers to visit the city.

The San Francisco Travel Association, in partnership with United Airlines and San Francisco International Airport (SFO), surprised passengers arriving from Los Angeles on specially-named Flight 1967 at Gate 67 with a one-of-a-kind San Francisco welcome that included flowers presented by some of the local “gentle people” (as referenced in the song), a live musical performance from the San Francisco Gay Men’s Chorus, wax figures of Jerry Garcia and Jimi Hendrix courtesy of Madame Tussauds San Francisco, SFO’s Wag Brigade in tie dyed flair and more. United Airlines served 400 cupcakes to travelers in the terminal.  

A mayoral proclamation naming May 13 Flowers In Your Hair Day in San Francisco was presented by Mark Chandler, Director, San Francisco Mayor’s Office of International Trade and Commerce to Anthea Hartig, Executive Director of the California Historical Society, and Melinda Franklin, 2017/2018 San Francisco Travel Board Chair and Managing Director of Government and Public Affairs, Western Region, United Airlines.

Other San Francisco places giving flowers to guests for “Flowers In Your Hair Day” on May 13 included San Francisco Travel’s Visitor Information Centers at Hallidie Plaza and Macy’s at Union Square, the California Welcome Center at PIER 39, Black Cat Restaurant and Bar, Cliché Noe Gift Store, King George Hotel, Park Central Hotel, Queen Anne Hotel, Taj Campton Place, Golden Gate Park Segway Tours, San Francisco Electric Tour Company, and Private and VIP Segway Tours.

Flowers In Your Hair Day was just one of more than 60 Summer of Love exhibitions, festivals, events, tours, activities and celebrations that are being held throughout the city and the region this year.  

”The Summer of Love is such an important of part San Francisco’s history, and our organization has truly enjoyed acknowledging and sharing its impact on our culture. The ‘Flowers In Your Hair Day’ celebration was the perfect start to a summer of events and activities showcasing the soul of that exceptional time 50 years ago,” said Joe D’Alessandro, president and CEO of San Francisco Travel. “We look forward to welcoming visitors to San Francisco with open arms and an open heart.”

“It’s been a pleasure to partner with San Francisco Travel to recognize this moment that is a part of our city’s rich history,” said Ivar Satero, Airport Director of San Francisco International Airport. “It was quite special to see Terminal 3 transported back to the groovy times of 1967.”

“At United, we were thrilled to see the delight of surprised passengers arriving to receive flowers in the spirit of the Summer of Love,” said Melinda Franklin, Managing Director, Corporate and Government Affairs, Western Region. “This is a truly notable moment for our city and all are excited to share it with those who come to visit us.”

San Francisco Travel’s 50-day digital “Share Your Love” campaign also kicked off this weekend. The program asks followers to perform an act of kindness and love and share with the hashtag #SummerofLove50 to spread the Summer of Love spirit that began in 1967. The program continues for 50 days, through July 1, 2017. People everywhere are invited to join the movement.  More information is available at

This colorful celebration was supported by many members of San Francisco’s hospitality community including United Airlines, San Francisco International Airport, the California Historical Society, San Francisco Gay Men’s Chorus, Madame Tussauds of San Francisco, SFO’s Wag Brigade and the California Cut Flower Commission.

Visitors to San Francisco can find exhibitions, festivals, events, tours, activities and celebrations throughout the city and the region in commemoration of this noteworthy moment in history. To help visitors plan their “trip,” San Francisco Travel has launched, which provides an ever-expanding guide to the whole groovy scene.  At, the California Historical Society provides the detailed factual and cultural context for this seminal summer through its own exhibition and work with cultural partners.   

About San Francisco Travel

The San Francisco Travel Association is the official destination marketing organization for the City and County of San Francisco. For information on reservations, activities and more, visit or call 415-391-2000.

San Francisco Travel operates Visitor Information Centers at Hallidie Plaza, 900 Market St. at the corner of Powell and Market streets, and on the lower level of Macy’s Union Square.  San Francisco Travel is also a partner at the California Welcome Center at PIER 39.  

American Express® is the official Card partner of the San Francisco Travel Association. 

San Francisco International Airport (SFO) offers non-stop flights to more than 46 international cities on 39 international carriers. The Bay Area's largest airport connects non-stop with 79 cities in the U.S. on13 domestic airlines. SFO is proud to offer upgraded free Wi-Fi with no advertising. For up-to-the-minute departure and arrival information, airport maps and details on shopping, dining, cultural exhibitions, ground transportation and more, visit SFO on

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