How I See San Francisco: PGA of America's Everett Jacobs
Everett Jacobs is the Head of Corporate Engagement for the 2020 PGA Championship, which is coming to San Francisco's Harding Park in May. With a Masters in Sports Management from the University of San Francisco and having previously worked with Rugby World Cup Sevens 2018 and the 34th America’s Cup in 2013, along with other event and sports sponsorship roles, Everett is deeply familiar with sports events in the San Francisco region. Here, he shares thoughts on the upcoming PGA Championship and the city.
The 2020 PGA Championship is the first to be held in San Francisco. What are you most excited about?
If you’ve never experienced a Major Championship, the world-class allure and professional environment of the PGA Championship is unlike any other event in golf. While Harding Park has previously hosted golf tournaments, such as the President’s Cup and WSG-Cadillac Match Play, the PGA Championship is the first of such magnitude.
I’m most excited about what this means for the future of golf in San Francisco, and for the many transit-first offerings for spectators traveling to and from the Championship. Guests can make a day of it with clients, hosting a meeting downtown followed by an afternoon of entertaining at Harding Park, creating an unforgettable experience in the City in which they work and live.
What makes Harding Park a great location for the Championship?
Aside from its native Cypress trees and natural beauty, Harding Park has a rich history in San Francisco dating back to 1925. So many San Franciscans have special memories of growing up and playing the municipal golf course – either the 18-hole Harding Park Course, or even the Fleming 9-hole course – and that’s a deep connection. This makes Harding Park a special location for the people of the Bay Area to come experience a major championship. With the unique intimacy of the course, it is going to look incredible during the broadcast. After the PGA Championship, Harding Park’s global notoriety and recognition will grow.
You’ve had a behind-the-scenes view at a number of large sporting events in San Francisco. What makes the PGA Championship unique?
The 2020 PGA Championship marks the beginning of a new era for golf in San Francisco and the Bay Area. Having lived in the Bay Area most my life, I understand what this means to The City and the future of golf to the greater Bay Area. Along with the economic impact a PGA Championship brings to its host city, golf is a global sport and people from around the world will be watching, just as they did for the America’s Cup and Rugby Sevens. This is a major that delivers the strongest and deepest international lineup in men’s Major Championship golf, which means you’ll see golf’s biggest names, such as Tiger Woods, Brooks Koepka, Rory McIlroy, and Phil Mickelson walking the fairways of Harding Park.
How can the local business community be involved?
All Bay Area businesses should know that we have limited hospitality opportunities remaining, including limited daily tickets to our new “Cadillac Club” elevated experience, as well as our “City Suite”, for the business community to entertain their top clients and customers. Many iconic Bay Area companies have already reserved their spot, and local businesses should contact me directly for details.
San Francisco was recently recognized as the “Sports City of the Decade.” What’s your take on how sports fans can enjoy the city?
Bay Area sports fans are spoiled in many ways, with all the successful local professional sports and college teams, in addition to the many new events coming to the region, such as the PGA Championship. Sports fans across the Bay Area should take advantage of this opportunity to be part of yet another major global sporting event in San Francisco and come to Harding Park this May.
How does the PGA Championship fit in with the golf scene in the Bay Area?
The Northern California PGA Section is one of the largest in the country and the area features some of the best golf courses in the country, if not the world. Golf fans from around the Bay Area can experience a major championship right in their own backyard, which is a once-in-a-lifetime experience.
Do you have any recommendations for things that golf fans to do in the area around Harding Park?
One of the unique aspects of Harding Park is the proximity to the beach and many restaurants in the Sunset District of San Francisco. Some of the most popular restaurants in the area are the Cliff House and Beach Chalet.
Do you have a favorite golf course in the Bay Area?
Harding Park, of course, and for many reasons. It’s one of the best public golf courses in the country and has such a unique history. The course has been undergoing preparations for quite some time and is in excellent condition. It’s worth playing right now if you’re up for a challenge and want to experience the course in championship-ready conditions.
Original Joe’s is one of the best restaurants near Harding Park and I would highly recommend it. (Note: the original is in North Beach.)
What’s your favorite day trip out of San Francisco?
What is one to-do on your San Francisco bucket list?
Alcatraz. Believe it or not, I’ve never been.
As an East Bay resident, what's a must-see for visitors in your neighborhood?
Tilden Park in Berkeley is a hidden gem, with a golf course, driving range, and amazing views of the entire Bay Area.
Any specific advice for how to plan a trip to San Francisco to see the PGA Championship?
Any thoughts on who will take home the PGA Wanamaker Trophy?
It’s really anyone’s opportunity, however I think Brooks Koepka has a good shot for a three-peat!